The Season 8 edition of India Runway Week had a glamorous addition with India’s most fashion forward beauty brand, Colorbar coming on board as “Make-Up Partner”. Colorbar launched its Summer 2017 Limited Edition Collection - Feel the Rain at the Fashion Event held at in the capital. This collection brings to life the freshness and romance triggered by the nostalgia of the Indian monsoon after a spell of scorching heat. This was launched in a stunning collaborative fashion showcase with the designer, Ken Ferns at the opening show at IRW Season 8. Four looks created from the newly launched collection formed a part of the key makeup trends for IRW this season. Colorbar also lent its expertise to the entire event, with the brand’s make-up artists supporting backstage for all the shows held during these days.
Commenting on the collaboration, Mr. Samir Modi, Managing Director, Colorbar Cosmetics said, “The India Runway Week provides a global platform for young designers such as the very talented Ken Fen and is a natural fit for Colorbar. We are a brand that has always been at the forefront of fashion innovation in the beauty segment. It is a perfect opportunity for us to showcase the latest trends, as well as engage with a smart set of Influencers, bloggers and the fashion fraternity. We are delighted to launch our innovative new collection, Feel the Rain that has been developed in Paris, at the Colorbar- Kern Fern fashion show during the IRW Season 8.”
A selection of Colorbar products including Feel the Rain Collection were displayed at The Fashion Shuttle for guests to try out. The Fashion Shuttle is a unique exclusive concept created to bring some ease in the hectic schedules of attendees and provide a breather to them. The space is an invitee only area that allows people to experience the best of IRW and Colorbar. Here guests could hangout between the shows, try out newly launched products, get makeovers, click pictures and even wear designer outfits for the day.
|Ken Ferns & Mr Sameer Modi|
As part of a cohesive fashion experience, Colorbar also hosted a special lounge at the exhibition arena. The Colorbar Experience Zone offered makeovers, make-up advice from beauty advisors, as well as a showcased the latest trends in make-up. This vibrant and eclectic space created an indulgent experience that marks the Colorbar universe across all its outlets. Sophisticated and chic with visual backgrounds, perfect for those photogenic moments. The experience zone also showed some cutting-edge beauty technology from the brand, mainly magnetic displays, which showcased Colorbar’s unique range of colour cosmetics for face, eyes, lips and nails in the most attractive manner.
Feel The Rain, Summer 2017 Collection by Colorbar is a Limited Edition by the brand, launched at the IRW Season 8. Amongst a whole host of in trend looks, you can get that all-natural, dewy look with distinctive color palette in the collection. Reminisce romantic moments as you wear the monsoon inspired shades from the new range for that lit-from-within look. Flaunt your make-up as a fashion accessory with easy to carry around, travel-friendly packaging. Open the unique rose-gold packaging with water droplets on the container and drench yourself in a range that gives you 28 SKUs to celebrate every mood. Just like the drops of the first rain leaves the land gleaming, the 7 colors of the new range will leave you enchanted.
It was indeed an honor & pleasure to be invited by Colorbar cosmetics for this launch and get to try all the new products.The talented makeup artists from Colorbar also tried the new launch on me and I absolutely loved the red glitter lips.I hope you too spice and glitter up your summer with their new amazing launch of shades.I tried the new range and I absolutely give it a big thumbs up as this has definitely given Colorbar an edge on innovation and fun.Check out their social media to know more - Instagram / Facebook
|Colorbar Makeup artist trying their new launch on me|
|OOTD for IRW launch Day 1|
|Feel the Rain launch|
|With the new glitter lips from Feel the Rain Collection|